Weekdays were quiet. Posts were irregular or non-existent. The team didn’t have time to plan or make content.

A strategy and content plan based on the nostalgic, home-feel atmosphere of the restaurant was developed, in this highlighting the offers (midweek menu, chef's specials, events), the food and the drinks, but focused on what was important: information requests and reservations.

Regular photo and video shoots, with scripts and content based on the strategy and a 30-day calendar of short videos, carousels, and stories that will meet the business goals.

The high-quality, consistent content attracted a food influencer, increasing visibility and attracting more customers who wanted to try Romanian cuisine. Holiday periods — Valentine's Day, March 8, December 1, Christmas, and New Year's were fully booked, with heavier traffic during the week and growing popularity thanks to word-of-mouth recommendations.