Leads were inconsistent. Social media posts lacked a clear plan, ads were not aligned with the target audience, and agents had no aligned content or messages to share.

Establish clear brand guidelines and then create a brand-based content and advertising system: clarify offers (study courses in the UK, admission, frequently asked questions), establish a consistent posting rhythm, and run targeted Meta (FB/IG) campaigns. Providing agents with ready-to-share content and simple talking points to amplify brand reach and recognition.

Strategy and messaging: audience segments (UK residents, international prospects), key elements (enrolments, scholarships, quick applications), FAQs...

Content operations: 30-day calendar; short videos, carousels, stories; bilingual scripts, if necessary;

Advertising strategy: Meta campaigns — main objective + direct message objective; creative testing (arguments/offers), lookalike & interest stacks; retargeting for users who interact with the page and website visitors.

Agent involvement: distribution kit for agents (pre-set texts for group posting, story frames, roles, link-in-bio & contact form set-up, posters), monthly rankings, and contests.

Reporting: weekly pulse, monthly review (contest winners, audience insights), lead tracking.

To grow the team of student advisors, we ran a parallel Meta ads + email campaign targeting new leads and past students. Result: +20% more agents in one month.

Lead quality up → students per intake increased from ~2 to 15–20, lowering acquisition costs.

Brand recognition up across channels (more organic enquiries + shares).

Agent growth: from ~50 to ~150 active agents in one year, driven by the ready-to-post content kit and onboarding training—this lifted student recruitment and revenue.

Extra note: A parallel Meta ads + email push to recruit advisors delivered +20% more agents in one month.