MUSA – Brand Identity

MUSA is a self-initiated university branding project for a conceptual women’s rights and sex education NGO. Built from research into existing NGO messaging, the project responds to the way women are often positioned as responsible for preventing abuse. Instead, the concept shifts attention toward male accountability while continuing to support women. The final outcome included a full brand identity and a 9-post Instagram launch series for the NGO’s initial social media presence.